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Thursday, August 7, 2008
Podcast Brothers
Specs: 23 mins, 21 secs | 10.8 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software, Podcast Tune-Up and Microsoft's Zune. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Expo is one week from today, the Meetup board for Expo gatherings, Leo Laporte broadcasting live from the Stickam booth, reasons to have a written priority list at the Expo of what you want to accomplish there, reasons to use a major media event in your own show (like the Olympics) to capitalize on the attention and gain new listeners / viewers, new audience metrics used this year in the Olympics, how new media is only as good as the message, Rocketboom secures Sony deal and why it's smart to have someone else focus on the sales, being careful about the first deal you sign with sponsors or partners, how the pharmaceutical industry is warming to new media, and why original content trumps the echo-chamber in terms of content.
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Thursday, July 31, 2008
Podcast Brothers
Specs: 24 mins, 02 secs | 11.1 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software, Podcast Tune-Up and Microsoft's Zune. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Expo is two weeks from today, the Meetup board for Expo gatherings, free WiFi hotspots at the Las Vegas Convention Center, reaction to our first video podcast, another medium dealing with measurement issues with advertisers and what podcasters can learn from it, another article and study about how more money is flowing to new media, ADM releases advertising and sponsorship standards and measurement standards, Expo speaker Chris Brogan's post about creating business from a blog and how it applies to podcasting, product placement on local morning news and the gray area of ethics in pay-for-play media, and how new media is shaping the future of journalism schools.
Make your hotel reservations today by clicking here. See you soon!
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Friday, June 6, 2008
Podcast Brothers
Specs: 23 mins, 57 secs | 11 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Coverville500 concert has announced their lineup for the Friday evening concert during New Media Expo, Heavy.com joins many others in creating an ad network and how the advertising model only works well for independent companies when their overhead is low and also indicates the trouble ahead for video platforms, Eisner asks Veoh when his investment is going to pay off and why they should be focusing on paying content creators, Tom Webster of Edison Research has great information for your media kit and why podcasts are a great place to advertise, Utah Daily Chronicle asks if you are helping to buy someone else a private jet by uploading your content, and CNN.com points out what makes something viral.
Make your hotel reservations today by clicking here. The room block will sell out soon!
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Thursday, May 15, 2008
Podcast Brothers
Specs: 22 mins, 48 secs | 10.5 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: Austin is #1 in terms of tech savvy cities that download podcasts and write/comment on blogs, niche content sites are doing better than major new media sites with ad rates and why they will continue to do well even when sponsor budgets shrink, large content sites see ad-supported model as best which leaves the door open for small publishers to sell subscription and pay-per-episode models, a feel-good article about how a blog saved a business, listing of all the blogs of the New Media Expo speakers, and a great white paper about the "new consumer."
Make your hotel reservations today by clicking here. The room block will sell out.
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Tuesday, April 29, 2008
Podcast Brothers
Specs: 21 mins, 44 secs | 10 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the early bird deadline to save $50 is tomorrow (Wednesday, April 30 at Midnight Pacific time), Podcamp NYC (link to Tim's slides from his talk), a survey that finds audience for podcasting up 87%, what you need to know about the iTunes 7 Podcast Technical Specification and subtitle tag, the Feedburner blog and mentions of tighter integration with Google AdSense, a New York Times article about making money with "how to" videos, and StoryBids.com launches allowing video creators to find product placement advertisers
The first early-bird pricing deadline is Wednesday! Register now and save $50!
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Thursday, April 17, 2008
Podcast Brothers
Specs: 27 mins, 20 secs | 12.6 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the ADM has released two white papers and has asked for public comment, the work still to be done on what a "download" means, IAB releases Digital Video Format Guidelines and asks for public comment, American Media Services survey says sixty-one percent of Americans want indecency rules for Net radio, PubMatic launches media kit creation tool, TNS survey by Podtrac shows podcasts and online video show ads are 3X more effective than traditional online ads, the "is content headed toward worthless" and why they get it wrong here and here, an interesting way CommonCraft is monetizing their videos, and the monetization method of the week.
Make your hotel reservations today by clicking here. Our room block is limited!
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Thursday, April 3, 2008
Podcast Brothers
Specs: 24 mins, 57 secs | 11.5 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: online registration is now open for the 4th Annual New Media Expo 2008, YouTube adds new audience tracking tools (great overview at Tribal Seduction), niche documentary thrive without major studios and the marketing all content creators can do, listener question about the "free" model from Gus Caveda, get exposure for your work by submitting it to Current TV, Slashdot comments on twitter and podcasting being on "sidelines", using MySpace to push traffic to your own network, ADM to debut their metrics standards at ad:tech, Scott Sigler at the top of the Amazon Horror bestsellers list because of his hard work and podcasts, good information on how to price advertising and sponsorship for your content and how others are doing it, and finally the monetization tip of the week: how to charge for your archives with Zipidee and CreateSpace.
Intro by: Fred Castaneda of the Struggling Entrepreneur podcast
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Wednesday, March 19, 2008
Podcast Brothers
Specs: 28 mins, 09 secs | 13 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: Michael Geoghegan's post about the realities of podcast advertising and Paul Colligan's response, Dan Klass' talk at the recent Orange County Podcaster Meetup, the Podcast Secrets commenter and why he's wrong, YouTube.com's API platform could help you build your community, Craig's List found not liable for what their members post on the site and why that's important to us, John McJunkin's new Podcast Pro Tech & Tips Podcast, TiVo adds podcasting support but still buried in the menu (via PodcastingNews.com), and Blogger and Podcaster Magazine's big plans for the USAToday directory.
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