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Session Schedule for Friday, November 11, 2005
Go to sessions for Saturday, November 12, 2005
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 KEYNOTE ADDRESS 1: 9:00am - 9:25am (open to all attendees) 
Speaker: Leo Laporte: Author, G4TechTV Host and The Tech Guy on AM640 KFI
Location: Ballroom A|B - Ontario Convention Center
 KEYNOTE ADDRESS 2: 9:30am - 9:55am (open to all attendees)
Speaker: Jason Calacanis, CEO, Weblogs, Inc.
Location: Ballroom A|B - Ontario Convention Center
 Session 1: 10:30am - 11:30am
(choose from any of the sessions below)
Topic 1A: Podcasting as a Marketing Tool
Speakers: Jennifer Jones - Jennifer Jones Consulting, Audrey Reed-Granger, Whirlpool, Tim ODay, Disneyland, Paul Vogelzang, United States Dept of the Treasury, Tom Parish - 4WebResults.com
Room: 100AB
Description: Podcasting is being used as an effective and inexpensive marketing tool for business. It represents a fresh way to reach your customers and prospects in a personal way by delivering entertainment and information that improves your company's image. It also allows companies to strengthen their relationship with their customers. However, if done incorrectly, using podcasting as a marketing tool can back-fire, damaging the credibility of your products and services in the marketplace. In this session, you'll learn how to use the medium in a way that showcases your brand in a positive light, while building loyal listeners and customers.
Topic 1B: How Podcasting is Changing Traditional Radio
Speakers: Todd Storch - Business Thoughts Blog, Mark Ramsey - Radio Marketing Nexus, Ray Edwards - Radio X Factor, Scott Sheppard - Inside Mac Radio, Dan Mansergh - KQED - NPR affiliate, J. Mikel Ellcessor, WNYC - NPR affiliate
Room: 103
Description: Is podcasting the biggest thing in talk radio or is talk radio the biggest thing in podcasting? Talk radio hosts seem to be jumping on the podcasting bandwagon on a daily basis, but is it working to extend their audience? Is re-purposing daily radio talk shows into downloadable audio the right model or should they be developing new content not available on terrestrial radio? In this panel discussion, experts from talk radio discuss how podcasting is changing the way traditional talk radio is thinking and how radio producers and use it to build their audience. Best practices for talk radio podcasts will be discussed.
 Topic 1C: Audio Production at IT Conversations
Speaker: Doug Kaye - IT Conversations
Room: 107
Description: Known as one of the best audio sites on the Internet, Doug Kaye's IT Conversations has become a "must-listen" podcast for anyone involved in producing their own shows not only for the content, but for the consistent sound quality of the 10-12 programs the volunteer members of Team ITC produce each week. In this session, Doug will give you an inside tour of his production process from how the team has learned to work collaboratively to the techniques and formats they've adopted as standards and why. He'll cover details such as mono vs. stereo MP3, using MP2 for intermediate files, RMS normalization, standardized bitrates and sample rates, how they record telephone interviews, and what it takes to produce a program that meets IT Conversations broadcast-quality standards. An outstanding audio recording and encoding overview for new and experienced podcasters alike.
Topic 1D: E-Commerce Tools for Selling Audio and Video
Speakers: Bruce Cundiff, Javelin Strategy & Research Fabian Siegel - ClickAndBuy, Peter Ashley - PayPal, Kurt Huang - BitPass, Brad Singer - PaymentOne, Leslie Poole - Javien
Room: 104B
Description: Companies and individual podcasters now have the ability to sell digital audio and video content in many of the same ways that downloadable software is sold online. However the tools and techniques are still somewhat confusing. Should you sell subscriptions or pay-per-download? What are your choices for online commerce and what is the best way to handle payment and fulfillment? In this session, you'll hear from the major e-commerce enablers about what they are working on to make selling content easier for creators and purchasing content easier for customers.
Session 2: 11:45am - 12:45pm
(choose from any of the sessions below)
 Topic 2A: Podcasting to Your Bottom Line
Speaker: Tom Jeffries - Industrial Audio Software
Room: 103
Description: Podcasting is new, cool, and fun, but when you deliver the quarterly report to stockholders they want to hear about profits, not fun. This presentation explores ways you can use podcasting inside your corporation that the stockholders will love. You'll see how podcasts can improve the quality and power of internal communications by an order of magnitude. You will learn about establishing and strengthening brand identity at a much lower cost than most traditional advertising venues by podcasting attractive, useful content. Finally, we'll talk about using podcasts themselves as an effective advertising medium addressing highly targeted market segments. If you want to learn how to use podcasts to improve the bottom line in your corporation this is the presentation you can't miss.
Topic 2B: Expanding the iPod: From Tech Toy to Icon, Music to Multimedia
Speakers: Jeremy Horwitz, iLounge.com, Rishi Persaud - iSkin, Paul Griffin - Griffin Technology, Andy Chen - Macally, Brian VanHarlingen - Belkin
Room: 107
Description: In the three and a half years since its introduction, Apple's iPod has evolved dramatically - from a digital music player for Macintosh owners to a "mobile digital device" that anyone can use to store photos, voice recordings, text files and much more. iPodlounge Editor-in-Chief Jeremy Horwitz will moderate a panel featuring leading members of "the iPod economy," who will evaluate the transformation of the iPod from a niche $399 gadget to ubiquitous $99-and-up industry leader. Panelists will discuss the explosive growth of the iPod accessories market, key Apple and third-party developments, and the future of the iPod and complementary products. They will also consider the role of the iPod (and competing products such as Sony's PlayStation Portable) as "digital lifestyle" offerings.
Topic 2C: Music in Podcasts: The Future of Music Licensing
Speakers: Gerd Leonhard - thinkandlink.biz, Matt May - Corante Podcasting Blog, Derrick Oien - Association of Music Podcasting, Kelli Richards - The All Access Group, C.C. Chapman - Accident Hash Podcast and Podsafe Music Network
Room: 100AB
Description: As of now, music licensing agencies do not offer a way for podcasters to legally play licensed music in their shows. Will we see a license podcasters can purchase in the near future? How can podcasters and other portable media creators work with the licensing bodies so that both parties can achieve their goals? These questions will be discussed at length by the panelists who each have distinct areas of expertise in this area.
Topic 2D: How Citizen Media is Changing the Face of Traditional Media
Speakers: JD Lasica - OurMedia.org, Mike Dunn - Hearst Interactive and nomadic_audio, John Furrier, PodTech
Room: 104B
Description: Blogs and podcasts are becoming increasingly "news-breakers" rather than thoughts on breaking news. Traditional media has been critical of bloggers and podcasters who consider themselves true journalists, yet they have been taking steps to start their own blogs and podcasts in response. Now that any individual has the opportunity to be heard or read, what does it mean for the future of newspapers, radio and television? Will the rise of citizen journalism also lead to new business models?
 KEYNOTE ADDRESS 3: 1:00pm - 1:25pm (open to all attendees)
Speaker: Joe Hayashi, Senior Director of Product Management, Yahoo! Inc.
Location: Ballroom A|B - Ontario Convention Center
 KEYNOTE ADDRESS 4: 1:30pm - 1:55pm (open to all attendees)
Speaker: Robert Spier, NPR Online
Location: Ballroom A|B - Ontario Convention Center
Session 3: 2:00pm - 3:00pm
(choose from any of the sessions below)
Topic 3A: Playlist Magazine Panel: Secrets of iPod and iTunes
Speakers: Paul Griffin - Griffin Technology, Chris Breen - Playlist Magazine, Leo Laporte - Leoville.com, Dan Frakes - MacWorld Magazine
Room: 100AB
Description: Four experts from the world of iPods and iTunes will discuss the latest ways to make the most of this ubiquitous portable audio player and how podcasting is affecting the ways people download and consume content. You'll also gain a better understanding of how the podcast directory works within iTunes. Finally, the panel will discuss the many add-on hardware tools and software available for the iPod allowing you to do more than you ever imagined with this one device!
Topic 3B: Advertising Business Models for Portable Content and Podcasting
Speakers: Simon Assaad - Heavy.com, Geoff Clendenning - Digital Garage Media, Altan Alpay - Podvertiser, Dave Hamilton - Backbeat Media, Bill Flitter - Pheedo, Mark McCrery - Podtrac
Room: 107
Description: This panel focuses exclusively on the possibilities of advertising as a business model for portable media and podcasting. The panelists, each with a unique perspective on the subject, will talk about the variety of ways companies are using advertising to support the creation and delivery of portable audio and video. From traditional 30-second ads to "product placements" within games and video, you'll learn about ways to solicit sponsorships that please both the end consumer and the advertiser. The panel will also discuss new ways companies are producing content that reaches out to a specific target market and how they are monetizing that content in unique ways.
Topic 3C: Investments in Portable Content: Where Capital is Being Placed
Speakers: Adrian Smith - Ignition Partners, Mike Magnuson - Waller Sutton, Richard Ducey - BIAfn
Room: 104B
Description: Companies are beginning to form that are not just re-purposing traditional television and radio media for portable devices, but are actually creating original content for portable audio and video devices. The companies providing the tools and delivery of portable content are also poised to take advantage of the trend. However, are venture capitalists and angels placing money with such companies? If not yet, what are investors looking for when evaluating such opportunities? The panelists for this session will give their take on the capital market for portable media and talk about how podcasting plays into the mix as well.
Topic 3D: Trends in Digital Rights Management for Portable Content
Speakers: Guy Story - Audible.com, Peter Brown, Brown Raysman Millstein Felder & Steiner, Chip Venters - Digital Containers, Greg Bolcer - Encryptanet
Room: 103
Description: Wikipedia.com states that some digital media content publishers claim DRM technologies are necessary to prevent revenue loss due to illegal duplication of their copyrighted works. Civil libertarians, in contrast, argue that transferring control of the use of media from consumers to a consolidated media industry will lead to loss of existing end-user rights, as well as stifling innovation in software and cultural productions. Is there common ground between these two opinions? Would podcasters who begin selling their content be wise to use some minimum level of DRM? This panel will discuss these controversial issues that have become increasingly important in the age of peer-to-peer file sharing.
Session 4: 3:15pm - 4:15pm
(choose from any of the sessions below)
 Topic 4A: Podcast Hacking: All the Things You Should (and Shouldn't) Do When Recording, Capturing and Publishing Podcasts on Computers and Mobile Devices
Speaker: Phillip Torrone, Make Magazine
Room: 104B
Description: Phillip will showcase hacks, mods, tips and how-tos that will likely void the warranty of just about anything you might consider to fetch or record podcasts. From the pages of MAKE magazine, to sharing his publishing tips and tricks, to a flurry of how-tos for mobile devices, this session will be action packed with everything you didn't know was possible with a myriad of technologies. Phillip's sessions at other conferences are some of the most popular, funny and most talked-about in the blogosphere. Don't miss this chance to see a true technologist hack almost anything and everything to create unusual podcasts.
Topic 4B: Audio and Video: The Next Frontier in Search
Speakers: Molly Wood, CNET, Jeff Karnes, Yahoo! Search, Karen Howe, AOL Singingfish, David Ives - TVEyes | Podscope, Suranga Chandratillake - Blinkx
Room: 107
Description: As more audio and video becomes available for download and the devices more ubiquitous, finding the quality content you are looking for becomes more difficult. That's where our expert panelists come in. Representatives from the major search companies will discuss what they are working on to make audio and video search easier and how they are extending those tools to mobile and portable devices. They will also discuss tools like on-the-go comparison shopping and pricing will become easier to use on mobile and portable devices. It's an exciting time for media search and this panel will bring you up-to-date and give you a view of the future.
Topic 4C: The ODEO Method: Modernization of the Oral Tradition, Sharing, and More (Audio Unavailable)
Speaker: Noah Glass, ODEO and Biz Stone, BizStone.com
Room: 103
Description: People have been telling stories for thousands of years, and narrative structures developed. While technology makes it easier to communicate with people in far-flung locations, the traditional means of communicating remain the same. In this panel, we will explore how podcasters can use well-tested techniques to connect with their intended audience. Additionally, we'll talk about the Odeo folksonomy, sharing mechanisms and other ways for content to rise to the surface.
Topic 4D: Streaming, Downloading, RSS, P2P, and Other Delivery Methods: Pros and Cons (Audio Unavailable)
Speakers: Lou Greco - Limelight Networks, Curt Van Inwegen - Orb Networks, Peggy Miles - Intervox, Travis Kalanick - red swoosh, Dmitry Shapiro - Veoh Networks
Room: 100AB
Description: RSS, streaming, peer-to-peer, Wi-Fi, Wi-Max, cellular networks - there are many different ways to deliver digital media to the end consumer - which is best for your specific content? This panel will address the pros, cons, benefits and limitations of each of the delivery methods and explore new ways being developed to make the process simple and easy for consumers to get the content they want quickly on to their portable media device. Currently, it is simply too difficult to get content on many portable devices. This panel will focus on ways to change that so that portability of audio and video is as easy as tuning in an FM station on your car stereo.
Go to sessions for Saturday, November 12, 2005
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